Spotlight Fridays with Anna

Live on LinkedIn Every Friday at 12 PM (Midday)

Spotlight Fridays with Anna is a live LinkedIn series designed to connect expertise with people who need solutions, showcasing the business challenges solved and the impact made.

Each week, I host a 10–15-minute live chat where we dive into:

  • What they do.
  • Why it matters.
  • How they help businesses tackle key challenges.

What to Expect

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View the latest video's here

Episode 42: Colleen Callander.

Leaders will learn how to build confidence, strengthen culture and improve team performance with practical, real world leadership lessons from Colleen Callander.

Episode 41: Zoltan Csaki

Retail leaders will learn how to reduce returns, improve conversions and strengthen customer loyalty, with Zoltan Csaki unpacking why fixing fit friction can become a powerful lever for profitability and long term growth.

Episode 40: Logan Merrick

This week Logan Merrick shares how to build stronger offshore teams by improving how you attract talent, assess fit, and create a hiring approach that supports growth, stronger performance and long term loyalty from your team.

Episode 39: Janice Lee-Fu

Retail leaders will learn with Janice how to choose the right mix of in house support, agency expertise, and strategic marketing leadership to build stronger teams, improve execution, and drive more sustainable growth.

Episode 38: Jevon Le Roux

In this conversation, Jevon le Roux breaks down what actually fails after checkout and how to fix it, so fewer customers chase orders and customer service stops running on reactive tickets.

Episode 37: Jess Vassallo

A practical look at how retailers can build sustainable growth, with Jess Vassallo unpacking how clear foundations across acquisition, conversion and retention drive loyalty and revenue without always being on sale.

Episode 36: Tom Burrell

In this episode Tom Burrell shares practical ways retail leaders can lift loyalty and revenue by focusing on the moments that drive repeat buying, removing friction in early journeys, and aligning teams around the real drivers of retention.

Episode 35: Iain Calvert

Retail leaders will learn how to use key business numbers and strategic levers with Iain Calvert to improve profit, conversions and loyalty by making confident decisions grounded in data and fundamentals rather than hype.

Episode 34: JP Tucker

This video with JP Tucker shows retail leaders how cleaning and optimising their product data and content can lift search visibility, fix customer friction, and drive measurable revenue gains.

Episode 33: Catherine Toms

In this video Catherine Toms guides retail leaders through how to map broken team processes, build human-plus-AI workflows and establish the governance and skills needed to boost customer experience and conversions with confidence.

Episode 32: Aaron Luxmoore

A practical look at how retailers can close the gap between online and in-store experiences, with Aaron Luxmoore unpacking how smarter use of customer data strengthens loyalty, improves conversions and drives higher value behaviour.

Episode 31: Alexi O’Brien

This conversation draws on Alexie O’Brien’s experience to show how small, purposeful shifts in workflow can shape stronger customer relationships, higher conversions and sustainable growth.

Episode 30: Damian Madden

Retail experience strategist Damian Madden shares how linking every customer touchpoint into one connected journey can boost loyalty, lift conversions and grow revenue without constant sales.

Episode 29: Briony Croft

Retail business leaders will gain from Briony Croft’s insight into how to design sensory, seamless customer experiences that deepen loyalty and lift revenue by bridging online and in-store touchpoints.

Episode 28: Gavin Ballard

Gavin Ballard shows retail leaders how to implement customer-first pre-sale and subscription models that reduce discounting, improve cash-flow and build loyalty through better experience design.

Episode 27: Eric Morris

In this video, Eric Morris provides retail leaders with strategic frameworks they can apply immediately to fix friction in customer journeys, boost conversions and loyalty, and unify teams around one customer view.

Episode 26: Rad Mitic

Rad Mitic shares how retail leaders can use loyalty as a strategic experience tool (not a discount engine) and fix CX leakage to grow conversion and retention.

Episode 25: Patrick Gaskin

Practical strategies for boosting loyalty and reactivating customers come to life as Patrick Gaskin explains how personalised mail achieves up to 30x higher engagement than digital channels.

Episode 21: Adam Posner

Learn how retailers can build emotional loyalty through strategic moments of magic and the nine‑currencies framework, enabling business owners to boost conversions, customer spend and advocacy without relying on discounts.

Episode 20: Nathan Bush

Retailers will learn from Nathan Bush how practical changes to delivery promises, CX touchpoints and referral incentives can increase conversions and loyalty – without relying on discounts.

Episode 19: Eric Morris

Retail expert Eric Morris shares practical strategies to lead with clarity, break silos, and build customer loyalty that drives sustainable growth, even in tough times.

Episode 18: Rad Mitic

Rad Mitic shares hard-won strategies to help retail businesses turn one-time buyers into loyal advocates through personalised post-purchase journeys, smarter segmentation, and stronger accountability around email performance.

Episode 17: Mikel Lindsaar

Mikel Lindsaar shares how retail leaders can boost loyalty and profitability by unifying systems, fixing backend chaos, and staying close to their customers.

Episode 16: Carly Neubauer

Retailers will learn from Carly Neubauer how to turn first-party data into commercially successful loyalty programs that drive retention and improve customer experience.

Episode 15: Marina Vaxman

Marina Vaxman, a seasoned CX strategist, shares how smart retailers maximise loyalty and retention through better post-purchase experiences.

Episode 14: Lucy Bolan

Discover how retail brands can hire more effectively, boost customer loyalty, and build standout teams by rethinking how they attract and engage top marketing talent.

Episode 13: Damian Lucas

Retail expert Damian Lucas reveals how to fix broken funnels, boost customer loyalty, and scale profitably using a customer-first approach and smarter execution strategies.

Episode 12: James McIntyre

James McIntyre shares practical strategies for retail businesses to re-energise their loyalty programs by understanding customer behaviour, mapping meaningful journeys, and creating simple, effective personalisation at scale.

Episode 11: Veena Gandhi

Retail expert Veena Gandhi shares how to simplify your ad strategy, align creative with customer insights, and boost conversions without content overload.

Episode 10: Lee Hardham

Lee Hardham reveals how retailers can bridge the in-store and online gap with practical strategies that improve customer experience, boost conversions, and drive loyalty.

Episode 9: Peter Ceredig-Evans

Peter Ceredig-Evans dives into how TryMirror is helping retailers increase conversions, reduce discounts, and build lasting customer loyalty through a seamless try-before-you-buy solution.

Episode 8: Alex Coussy

Alex Coussy unpacks the realities of launching a consultancy, building CRM strategies that work, and helping retail businesses drive customer loyalty through smarter data and automations.

Episode 7: Trent Olsen

Trent Olsen reveals how retail businesses can harness the power of personalisation, automation, and customer data to drive customer loyalty and significantly improve retention strategies.

Episode 6: Sasha Melnikov

Sasha reveals the secrets behind outstanding tech retail customer service, offering actionable strategies for creating genuine connections with all customers, no matter how much they spend.

Episode 5: Jarrod Calamante

E-commerce strategist Jarrod Calamante reveals that strong interpersonal connections and integrated cross-departmental teams are key to online business success. 

Episode 4: Deryll Naidoo

Daryl unveils how AI-powered analytics and smart database management can unlock massive e-commerce growth potential through hyper-personalised customer engagement strategies.

Episode 3: Rohan McCloskey

Rohan reveals how GoGenerosity empowers businesses to give back sustainably, sharing insights on purpose-driven growth, pitching bold ideas, and fostering community impact.

Episode 2: Mareile Osthus

Mareile pulls back the curtain on what’s really happening in your online store & shares practical tips to help you see your Online CX through your customers’ eyes

Episode 1:  Saul Kropman

Saul highlights the critical gap in e-commerce between customer acquisition and conversion, emphasising the need to build trust through seamless online experiences, clear communication, and social proof to drive higher sales.

Want to Be a Guest?

If you’d like to be featured on Spotlight Fridays, simply book your spot using the link below.

Once your booking is confirmed, you’ll receive an email with key details and what you’ll need to supply ahead of the session.

Join us every Friday at 12 PM (midday) on LinkedIn and be part of the conversation.

Want More Insights on Customer Growth and Connection Strategies?

Dive into more of our Blogs for further insights and strategies to elevate your business, explore our Services to see how we can support your goals, and visit Growth Resources & Downloads for practical tools and guides to enhance customer loyalty and growth.