Connect with us

Automation Revenue Calculator

Uncover the Revenue Potential of Your Automations

How are your automations performing? Are they converting as well as they should, and hitting benchmarks? What could you be earning if performance lifted by just 10%? And if you’re missing some automations altogether, what revenue are you leaving on the table?

The Automation Revenue Calculator helps you answer those questions. See how your journeys perform against market benchmarks and model the potential impact of running or improving them.

All you need to do is:

  • Enter your average order value
  • Add your audience size
  • Set an uplift target

 

Instantly, you’ll see baseline, projected and incremental revenue for each journey. The results update in real time, so you can compare scenarios, size opportunities and prioritise where to invest next.

Automation Revenue Calculator
Automation Revenue Calculator
All inputs and journey KPIs are monthly. Annualised totals ×12 are shown below. Use a global AOV or override per journey. If you don’t have live data, apply benchmarks to estimate potential.

Global Settings

Helpful Shortcuts

Values save in your browser. Export and import lets you move inputs between devices or team members.
WelcomeMonthly baseline vs monthly uplift
Purpose: Welcome new subscribers, introduce your brand, and present a clear next step or welcome incentive.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 2.0%–6.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
OnboardingMonthly baseline vs monthly uplift
Purpose: Help new customers and subscribers learn how to get the most value from your brand and products.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 0.5%–2.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Post PurchaseMonthly baseline vs monthly uplift
Purpose: Reassure customers after they buy, share care and usage tips, and gently introduce what to explore next.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 0.5%–2.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Second PurchaseMonthly baseline vs monthly uplift
Purpose: Prompt first time buyers to come back for a second order within your target time frame.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 2.0%–6.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Lead re engagementMonthly baseline vs monthly uplift
Purpose: Re engage leads who have not yet purchased or have gone quiet since signing up.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 0.3%–1.2%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
DefectingMonthly baseline vs monthly uplift
Purpose: Win back customers who are slowing their spend before they become fully inactive.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 0.8%–2.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
InactiveMonthly baseline vs monthly uplift
Purpose: Reconnect with lapsed customers and give them a strong reason to shop with you again.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 0.2%–0.8%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Cart AbandonmentMonthly baseline vs monthly uplift
Purpose: Recover revenue by reminding customers about items left in their cart and making it easy to complete the order.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 5.0%–12.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Browse AbandonmentMonthly baseline vs monthly uplift
Purpose: Nudge shoppers who browsed but did not add to cart, with relevant products and social proof.
If unknown, estimate a realistic monthly audience for this journey.
No data yet? Apply the benchmark to estimate potential.
Benchmark 2.0%–5.0%
This is the percentage increase you are aiming for compared to your current conversion rate.
10%
Current baseline revenue (monthly)
$0
Projected revenue (monthly, based on target uplift %)
$0
Incremental revenue uplift (monthly)
$0
Projected revenue and incremental uplift are calculated using the Target uplift % above.
Baseline (monthly)
$0
Projected (monthly)
$0
Incremental uplift (monthly)
$0
Baseline (annualised ×12)
$0
Projected (annualised ×12)
$0
Incremental uplift (annualised ×12)
$0

Journeys included: Welcome, Onboarding, Post Purchase, Second Purchase, Lead re engagement, Defecting, Inactive, Cart Abandonment, Browse Abandonment. You can rename the titles. The AOV field in each journey overrides the global value for that journey only.

Want to chat through your Automations?

Connect with us and with us to discuss how we can help
Connect with Us