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Get to Know The Team Dedicated to Your Success

Albany Advisory is a niche boutique consultancy specialising in tailored business strategies for retail, consumer brands, and B2B companies.

Founded and run by Eric Morris and Anna Samkova, our consultancy combines decades of hands-on leadership with expertise in business transformation, digital strategy, CRM, and customer loyalty.

Eric Morris - Board Member & Strategic Advisor​

Eric Morris is an apparel industry leader and has held senior executive positions in both major international and national companies with over thirty-five years of experience across retail, wholesale, licensing, marketing, and product development in Australia, New Zealand, and the wider Asia Pacific region.

Eric founded and led The PAS Group, a Melbourne-based apparel group of 14 brands, for 16 years, a period which included an ASX-listing and subsequent merger with Brand Collective. Eric led the combined business as CEO of Brand Collective until mid-2023 when he elected to focus on non-executive and advisory roles.

Prior to The PAS Group/ Brand Collective, Eric was the inaugural General Manager of Private Brands at Myer and held Regional Director-level roles with the Walt Disney Company and Reebok International.

Eric now sits on retail and apparel related boards and focuses on Advisory work across the industry. The current roles include Chairman of Litecard, Belgravia Apparel, and e Star (New Zealand) and Advisory Board Member of Warwick Fabrics.

Learn more about how Eric can help you here.

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Anna Samkova - Strategic Advisor

Anna Samkova is a digital transformation expert with a passion for enhancing customer experiences and building strong brands. With over a decade of experience, Anna has led successful digital initiatives, driving growth and engagement for multiple brands in the retail and apparel sectors.
 
Anna specialises in understanding what customers want and need, using this knowledge to create effective strategies that boost customer loyalty and satisfaction. Anna’s hands-on approach ensures that these strategies are not only planned but also put into action successfully.
 
Before co-founding Albany Advisory, Anna played key roles at Brand Collective, where Anna has led efforts to improve digital presence and loyalty programs. Anna’s work there helped the company transition smoothly to a digital and omnichannel business model.
 
Current Focus: Anna is dedicated to helping businesses grow by offering her expertise in digital transformation and customer-centric strategies. She loves working on projects that aim to improve customer experiences and achieve sustainable success.
 
Key Highlights of Anna’s Career:
  • Digital Leadership: Spearheaded projects that significantly increased online engagement and sales.
  • Loyalty Programs: Developed and implemented programs that kept customers coming back.
  • Team Development: Led and mentored high-performing teams, fostering innovation and growth.
  • Strategic Partnerships: Built strong relationships with partners to drive mutual success.


Learn more about how Anna can help you here.

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Meet the rest of the Team!

Kirsty O'Loughlin

Project Manager

Harvey_1

Harvey

Chief Cuddle Officer

Want more information on how we can help you?

Dive into our Blogs for insights and strategies to elevate your business, explore our Services to see how we can support your goals, and visit Growth Resources & Downloads for practical tools and guides to enhance customer loyalty and growth.

Not sure where to start?

We’re here to make it easy. Together, we’ll uncover where your biggest opportunities lie, from increasing loyalty to boosting revenue, let’s chat about the steps that make the most sense for your business!
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